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Amidst various troubles, the PR and communications market rose on the occasion, proving its indispensable purpose.

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McDonald’s received the Grand Prix, the night’s best campaign award, for its “Move into McDonald’s” software, which tapped admirer-driven style to co-develop a new clothing brand name with Gen Z-favored shoe brand copyright.

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Judged by foremost specialists inside the fields of PR, communications, and journalism, winning a PRCA APAC Award signifies notable accomplishment and recognition for remarkable do the job in these areas.

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